light frame

During my time at Light Frame, I had the unique opportunity to immerse myself in both design and development within a dynamic startup environment. My role involved a diverse set of responsibilities, from crafting brand and logo designs to building and refining the digital product and website. I took charge of the entire rebrand: created a design system from scratch, developed new front-end applications, and enhanced existing ones.

My involvement extended to social media management, where I designed and strategized content to strengthen our digital presence. Collaborating with a talented, remote team across time zones taught me the importance of clear communication and adaptability. This experience not only honed my technical and creative skills but also deepened my understanding of startup operations and customer-focused design.